16th Article | Volume 02 | Issue 03
The English Language Needs of Bachelor of Science in Business Administration- Marketing Management Second- year Students Focusing on Reading Skills
Jonelson C. Escandallo, PhD
Program Coordinator, Institute of Teacher Education
Kapalong College of Agriculture, Sciences and Technology, Kapalong, Philippines
Bernadeth S. Balsomo
Student Researcher, Institute of Teacher Education
Kapalong College of Agriculture, Sciences and Technology, Kapalong, Philippines
Wendelyn C. Buro
Student Researcher, Institute of Agriculture and Related Sciences
Kapalong College of Agriculture, Sciences and Technology, Kapalong, Philippines
Lysa D. Loayon
Student Researcher, Institute of Agriculture and Related Sciences
Kapalong College of Agriculture, Sciences and Technology, Kapalong, Philippines
Abstract
The research delved into the reading requirements of undergraduate students pursuing a Bachelor of Science in Business Administration majoring in Marketing Management at Kapalong College of Agriculture, Sciences and Technology. It aimed to uncover the challenges faced by these students when reading materials for the BSBA- Marketing Management program. The data was collected via a survey questionnaire. This study attempted to find out the most important reading skills that BSBA-Marketing Management undergraduates need for their academic work. Findings suggest that a new course titled “English for Business Administration: Reading Strategies,” designed specifically to meet the needs of these students and improve their English reading skills in the field, could be developed. By introducing such a course, it is possible for the institution to improve its students’ academic achievement in a remarkable way.
Keywords: English for specific purposes, BSBA- marketing management, reading skills, Philippines
How to cite:
Escandallo, J., Balsomo, B., Wendelyn. B., & Loayon, L. (2024). The English Language Needs of Bachelor of Science in Business Administration – Marketing Management Second-year Students Focusing on Reading Skills. International Journal of Multidisciplinary Educational Research and Innovation. 2(3), 202-213. https://doi.org/10.17613/x05r-pf26
References:
Beauty, M., & Rahmawati, M. (2022). Mapping of Reading Interest, Habit, and Motivation of Students in the Indonesian Language and Literature Education Study Program. Advances in Social Science, Education and Humanities Research. Retrieved from https://www.atlantis-press.com/proceedings/icolae-21/125974298
Carter, K. (2023). English for Specific Purposes: What It Is and Why It Matters. English Plus Podcast. https://englishpluspodcast.com/english-for-specific-purposes-what-it-is-and-why-it-matters/
Du, J. (2021). A Study on Improving ESP English Reading Ability for Students. ES3 Web of Conferences. https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/47/e3sconf_icepe2021_04017.pdf
Escandallo, J.C., & Baradillo, D. (2024). A sequential explanatory approach on the relationship between social literacy and student engagement as mediated by English speaking skills. EPRA International of Multidisciplinary Research (IJMR).
Juan, L. (2014). Literature Review of the Classifications of “Needs” in Needs Analysis Theory. International Journal of Education & Literacy Studies, 3(2202–9478). https://doi.org/10.7575/aiac.ijels.v.2n.3p.12
Mahendran, A., Nanniah, R., Kulsum, N., Suhas , S., & Hruthvik , V. (2023). The Significance Of Reading And It’s Benefits. Retrieved from EuroSchool: https://euroschoolindia.com/blogs/15importance-of-reading-skills-and benefits/#:~:text=Reading%20skills%20can%20help%20foster,practical%20skills%2C%20and%20improves%20adaptability. Major in Mechanical Design and Manufacturing https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/47/e3sconf_icepe2021_04017.pdfMajor in Mechanical Design and Manufacturing https://www.e3s- conferences.org/articles/e3sconf/pdf/2021/47/e3sconf_icepe2021_04017.pdf
Martiarini, E. (2018). Reading for Academic Purposes: Problems Faced by Undergraduate Students of Visual Communication Design, University of Indraprasta PGRI. Channing: Journal of English Language Education and Literature, 3(1), 16–26. https://doi.org/10.30599/channing.v3i1.250
Sönmez, H. (2019). An Examination of Needs Analysis Research in the Language Education Process. International Journal of Education and Literacy Studies, 7(1). https://files.eric.ed.gov/fulltext/EJ1212387.pdf
Tomas, M. J., Villaros, E., & Galman Galman, S. M. (2021). The Perceived Challenges in Reading of Learners: Basis for School Reading Programs. Open Journal of Social Sciences, 9(5). https://doi.org/10.4236/jss.2021.95009 Undergraduate Students of Visual Communication Design, University of Indraprasta PGRI https://journal.unuha.ac.id/index.php/Channing/article/download/250/148
Xue, M., Saffari, N., & Motevalli, S. (2022). English for Specific Purposes Research and Practice in the Past 20 Years (2001-2020) in China: A Literature Review. Canadian Center of Science and Education, 15(1916–4742). https://doi.org/10.5539/elt.