4th Article | Volume 01 | Issue 02
Embedded Files
Championing Sustainable Practice of Reusable Face Masks: Framing TikTok Campaign of #Eco-Influencers
Carie Justine P. Estrellado
cpestrellado@up.edu.ph
Faculty of Education,
University of the Philippines Open University, Laguna, Philippines
Abstract
The pandemic not only brought the surge of the virus and fear but also led to a heavy environmental toll - unfolding the proposition of increasing face mask waste, resulting in an ongoing threat vis-à-vis the environment. The aim of the study is to encourage climate dialog to environmental activism through TikTok, dovetailing awareness as part of coalescing efforts on reusable face masks over single-use face masks. This study employed two-fold qualitative processes: Photovoice and Focus Group Discussion (FGD) in exploring the meanings of unsustainable practices of disposable facemasks. A different point of view was centered on the modification of attitudes and providing social awareness of the use of disposable face masks. Despite the strong stances against face mask, all participants agreed that facemasks will be in commonplace even the ebbing of the pandemic, but their wavelengths are firm to reinforce simple change mitigating the impact of plastic waste and that is to take advantage of imparting information via TikTok. The highlights and implications of the study revealed an onset for empowering purpose towards environmental interest as eco-influencers who will encourage stewardship as conduits for sustainable practices.
Keywords: Reusable Face masks, TikTok, #Eco-influencers, Sustainability
How to cite:
Estrellado, C. J. P. (2023). Championing Sustainable Practice of Reusable Face Masks: Framing TikTok Campaign of #Eco-Influencers. International Journal of Multidisciplinary Educational Research and Innovation. 1(2), 40-50. DOI: 10.5281/zenodo.7944854. https://www.ijmeri.com/estrellado-c-j.
References:
Basch, C. H., Yalamanchili, B., & Fera, J. (2022). #Climate Change on TikTok: A Content Analysis of Videos. Journal of Community Health, 47(1), 163–167. https://doi.org/10.1007/s10900-021-01031-x
Castillo-Montoya, M. (2016). Preparing for Interview Research: The Interview Protocol Refinement Framework. The Qualitative Report, 21(5), 811-831. https://doi.org/10.46743/2160-3715/2016.2337
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and the research design: Choosing among five approaches (4th ed.). Thousand Oaks, CA: SAGE. https://doi.org/10.1002/nha3.20258
Crismundo, K., 2020. DTI chief urges mask production as demand climbs to 1.2B https://www.pna.gov.ph/articles/1100201#:∼:text=MANILA%20%E2%80%93%20Trade%20Secretary%20Ramon%20Lopez,(Covid%2D19)%20pandemic.&text=Amid%20the%20Covid%2D19%20outbreak,face%20masks%20when%20 going%20out
Gibbs, A. (1997). Focus groups. Social research update, 19(8), 1-8. http://sru.soc.surrey.ac.uk/SRU19.html.
Hautea, S., Parks, P., Takahashi, B., & Zeng, J. (2021). Showing They Care (Or don’t): Affective Publics and Ambivalent Climate Activism on TikTok. Social Media and Society, 7(2). https://doi.org/10.1177/20563051211012344
Hawthorne, M. & Alabaster, T. (1999). Citizen 2000: Development of a model of environmental citizenship. Global Environmental Change 9: 25-43. DOI: https://10.1016/S0959-3780(98)00022-3
Hungerford HR, Volk TL. (1990). Changing learner behavior through environmental education. The journal of environmental education 21: 8-21. https://doi.org/10.1080/00958964.1990.10753743
Lee, K.-P., Yip, J., Kan, C.-W., Chiou, J.-C., & Yung, K.-F. (2020). Reusable Face Masks as Alternative for Disposable Medical Masks: Factors that Affect their Wear-Comfort. International Journal of Environmental Research and Public Health 17, 6623. https://doi:10.3390/ijerph17186623.
Morgan, D. L. (1997). Focus groups as qualitative research (2nd ed.). Sage Publications, Inc. https://doi.org/10.4135/9781412984287.
Nykiforuk, C. I., Vallianatos, H., & Nieuwendyk, L. M. (2011). Photovoice as a Method for Revealing Community Perceptions of the Built and Social Environment. International journal of qualitative methods, 10(2), 103–124. https://doi.org/10.1177/160940691101000201.
Park, R. E. (1936). Human Ecology. American Journal of Sociology. 42 (1): 1–15. https://doi:10.1086/217327.JSTOR2768859.S2CID222450324.
Puna, T. (2023). Environmental Conservation Practices in Baybay City Leyte. International Journal of Multidisciplinary Educational Research and Innovation. 1(1), 47-58. https://doi.org/10.5281/zenodo.7379570.
Spennemann, D.H.R. (2021). COVID Face Masks: Policy Shift Results in Increased Littering. Sustainability, 13, 9875. https://doi.org/10.3390/su13179875.
Ramkissoon H (2020) COVID-19 Place Confinement, Pro-Social, Pro-environmental Behaviors, and Residents’ Wellbeing: A New Conceptual Framework. Front. Psychol. 11:2248. https://doi:10.3389/fpsyg.2020.02248.
Wang, C., & Burris, M. A. (1997). Photovoice: concept, methodology, and use for participatory needs assessment. Health education & behavior : the official publication of the Society for Public Health Education, 24(3), 369–387. https://doi.org/10.1177/109019819702400309.
Page updated
Google Sites
Report abuse